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With the COVID-19 pandemic driving more people to work remotely, many marketers have been trying to spruce up their home offices. It's more than...
Nearly two-thirds of marketers say in the previous year their firm experienced some kind of digital marketing fraud, such as bots' clicking on...
The popularity of account-based marketing in B2B is increasing—for good reason. It's highly effective because it relies on communication that targets carefully and...
Mind-blowing fact: the happier your employees are, the more successful your company is. Happy employees are more creative, innovative, and dedicated than their unhappy...
The top areas that technology content marketers are investing in include website enhancements and content creation, according to research from MarketingProfs and the...
It would be easy to blame struggling B2B marketing efforts on the pandemic or the reduced budgets that have resulted from it, but...
How do Google's search engine results pages (SERPs) change when queries happen on mobile devices versus desktop computers? Semrush analyzed the mobile and desktop...
It's been a tumultuous year for the advertising industry. In June 2020, GroupM estimated that the advertising economy will decline 10% globally in...
What's the difference between TikTok and Instagram Reels? How does audience engagement vary between the two? Read the full article at MarketingProfsSource link
The average engagement rate per post in 2020 was much higher on Instagram than on Facebook and Twitter, according to research from Socialinsider. The...
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