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In marketing strategies, print and digital often live separate lives. However, although they can be successful on their own, print and digital together...
Most enterprise companies do not yet have customer journey maps in place, but more than half are building them or plan to build...
Most marketers know that having a speedy website matters. But just how important is site load time? One-fourth of Internet users say they would...
Product videos are one of the most compelling types of marketing content for showing audiences what you're offering—not just a product or service,...
You might think that having the lowest prices or the most unique product is the key to success when competing in the B2B...
Email is one of the most well-established digital channels, yet many marketers continue to make common mistakes. Some of those mistakes—such as not segmenting...
B2B and B2C companies have come to more closely resemble one another in the past several years. As a result of that mirroring...
When you hold an online event, whether live or on-demand, just getting through promoting and hosting it can feel like a big win. However,...
The median starting salary for a corporate chief marketing officer in the United States is expected to be $165,000 in 2021, according to recent research from The Creative Group. Read the full article at MarketingProfsSource link
When attempting to execute a successful earned-media strategy, it is hugely beneficial for a firm's marketing and communications teams to be aligned. However, more...
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