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If you want to influence B2B purchasing decisions, start by uncovering the potential buyer's full set of concerns and needs, according to recent...
Established industries are often disrupted. Consider technology's disruption of stock markets and traditional travel agencies, or streaming services' disruption of the entertainment industry. In...
In 2020, B2B digital marketing spend surpassed $8 billion and accounted for 11.3% of company budgets, on average. Although those numbers are expected...
What does it mean to be a "buyer first" salesperson? To find out, LinkedIn Sales Solutions surveyed more than 400 buyers and 400...
Event producers, attendees, sponsors, and exhibitors were thrown into the deep end of the virtual-event pool in 2020. The reduced access to one-on-one...
A brand audit is an in-depth examination of your brand to identify what you’re doing well, spot areas for improvement, and assess your position in the market compared with your competitors. So, how exactly do you conduct one? ...
Email has been around for 50 years now, and it's still a viable marketing strategy—provided you know how to pique the interest of...
Clubhouse, an audio-only social media app, has been getting lots of buzz recently. But what exactly is it, and how does it work? Read the full article at MarketingProfsSource link
Marketers say their biggest challenge with freelance content creators is the time they need to spend managing those freelancers and bringing them up...
Odds are good that asking 20 people what content experience means will get you 20 different answers. To some marketers, it's about producing as...
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